هفته چهارم- مونا مشیری،زهرا نیکو صفت

Industrial marketing paradigm:Service-dominant logic

IISBM's Value Delivery Framework

مونا مشیری سه‌شنبه 5 آبان‌ماه سال 1394 ساعت 02:16

هفته سوم-زهرا نیکوصفت

با سلام

مطالعه موردی:Global competitiveness in the beer industry

دانشمندان

مونا مشیری شنبه 2 آبان‌ماه سال 1394 ساعت 03:06

هفته سوم-جمع بندی-مونا مشیری

با سلام و احترام

مطالعه موردی 1:

Brand management in a Brazilian dairy manufacturer

مطالعه موردی 2:

The Impact of Customer Orientation on the Business Strategies: the Customisation Case of Nestlé

on French and Chinese Dairy Markets

مطالعه موردی 3:

مطالعه تأثیر مسئولیت اجتماعی شرکت بر عملکرد برند ( مطالعه موردی صنعت محصولات لبنی کاله)

:conceptual model

(model of the role of information technology in globalization of business buying(Subroto Roy

تئوری resource-advantage theory

دانشمندان:

Frederick E. Webster, Jr.

P. K. Ghosh

مونا مشیری شنبه 2 آبان‌ماه سال 1394 ساعت 02:48

Professor of Industrial Marketing at the Hertfordshire Business School, University of Hertfordshire. His research interests are in business-to-business marketing strategy, macromarketing, cross-cultural marketing and marketing pedagogy. Ross Brennan’s research has been published in a wide range of academic journals including the European Journal of Marketing, Industrial Marketing Management, the Journal of Macromarketing, the Journal of

Marketing Education, the Journal of Marketing Management, and the Journal of Business & Industrial Marketing

Wulff Plinke

مدل مفهومی

Development of B2B marketing theory

Behavioral Approaches to Industrial Marketing: Extant and Emerging Research

مونا مشیری دوشنبه 27 مهر‌ماه سال 1394 ساعت 12:06

هفته سوم-مونا مشیری

Frederick E. Webster, Jr.

Fred Webster

Professor Frederick E. Webster, Jr. is Jon Underwood Distinguished Research Fellow in Marketing at the University of Arizona. He is also the Professor Emeritus of Management at Dartmouth College. Additionally, Dr. Webster is Guest Lecturer in the Executive MBA program for the Customer Value Proposition module at the Eller College of Management at the University of Arizona in Tucson, Arizona.

His research interests include marketing strategy and organization, industrial B2B marketing, organizational buying behavior, social and ethical issues in marketing, evolution of marketing management, relationship between sales management and marketing, marketing strategy as the link between customer orientation and profitability.

Professor Webster received his doctorate in business at Stanford University. He has received several awards for his contributions to the field of

marketing over the last twenty years, including the Vijay Mahajan Award from the American Marketing Association in 2005.

P. K. Ghosh

Professor Emeritus, Indian Institute of Social Wellfare and Business Management (IISW&BM) Kolkata, has over two decades of management consultancy experience with various leading business organizations. An alumnus of the Indian Institute of Management (IIM) Ahmedabad, he is also a visiting faculty at various business schools including IIM Bangalore and IIM Lucknow.

Introduction of conceptual model:

model of the role of information technology in globalization of business buying(Subroto Roy)

A conceptual model of B2B online service quality