Frederick E. Webster, Jr.
Fred Webster
Professor Frederick E. Webster, Jr. is Jon Underwood Distinguished Research Fellow in Marketing at the University of Arizona. He is also the Professor Emeritus of Management at Dartmouth College. Additionally, Dr. Webster is Guest Lecturer in the Executive MBA program for the Customer Value Proposition module at the Eller College of Management at the University of Arizona in Tucson, Arizona.
His research interests include marketing strategy and organization, industrial B2B marketing, organizational buying behavior, social and ethical issues in marketing, evolution of marketing management, relationship between sales management and marketing, marketing strategy as the link between customer orientation and profitability.
Professor Webster received his doctorate in business at Stanford University. He has received several awards for his contributions to the field of
marketing over the last twenty years, including the Vijay Mahajan Award from the American Marketing Association in 2005.
P. K. Ghosh
Professor Emeritus, Indian Institute of Social Wellfare and Business Management (IISW&BM) Kolkata, has over two decades of management consultancy experience with various leading business organizations. An alumnus of the Indian Institute of Management (IIM) Ahmedabad, he is also a visiting faculty at various business schools including IIM Bangalore and IIM Lucknow.
Introduction of conceptual model:
model of the role of information technology in globalization of business buying(Subroto Roy)
A conceptual model of B2B online service quality