زهرا نیکو صفت

Dr David Ross Brennan 

 Professor of Industrial Marketing at the Hertfordshire Business School, University of Hertfordshire. His research interests are in business-to-business marketing strategy, macromarketing, cross-cultural marketing and marketing pedagogy. Ross Brennan’s research has been published in a wide range of academic journals including the European Journal of Marketing, Industrial Marketing Management, the Journal of Macromarketing, the Journal of 

Marketing Education, the Journal of Marketing Management, and the Journal of Business & Industrial Marketing

Wulff Plinke 

مدل مفهومی

Development of B2B marketing theory

Behavioral Approaches to Industrial Marketing: Extant and Emerging Research