2) Power Point-part 1-History and Introduction
3) Power Point-part 2-TM problems and RM assumption
References:
1) Relationship Marketing: Schools of thought and future research directions
2) Theory map of business marketing: relationships and networks perspectives
3) Perspectives and dimensions of relationship marketing
4) The evolution of relationship marketing
6)The commitment-trust theory of relationship marketing
7)The explanatory foundations of relationship marketing theory
1)Re