هفته سوم: آبادی

با سلام

1. مرور و معرفی  اندیشمند:

Sven A. Haugland

Professor of industrial marketing and strategy at NHH - Norwegian School of Economics

location

Bergen Area, Norway

industry

Higher Education

Joseph Cannon

Professor of Marketing, Colorado State University

B2B Marketing, Buyer-seller relationships, cross-cultural

 

2.مدل:

Cannon, Joseph P., and Christian Homburg 

(2001)Buyer-supplier relationships and customer firm costs