با سلام
اندیشمند:
James C. Anderson
Håkan Håkansson
Sarah Fisher Gardial
Spiros Gounaris
Esmail Salehi-Sangari
مدل مفهومی
Relationship quality in international markets
First mover advantage
Conceptual framework for CRM strategies
مطالعه موردی
A RESOURCE-BASED ANALYSIS OF GLOBAL COMPETITION: THE CASE OF THE BEARINGS INDUSTRY