هفته دوم -سید محمد حسین موسوی-- کنفرانس خارجی بازاریابی-- مجله خارجی- مقاله خارجی

CONFERENCE 

B2B MARKETING

CONFERENCE

Introducing two exciting co-located events 30 & 31 March 2015, Crowne Plaza, Auckland

Deliver content that transforms thinking, provokes action and cultivates community

www.conferenz.co.nz/cmc

Connecting brands and businesses for more engaged relationships

www.conferenz.co.nz/b2b

NZ’s leading business conferences

CONFERENCE B2B

MARKETING

CONFERENCE

Content Marketing Conference

Buyers today are now more informed than ever before. There are content

creators, curators and users that share and consume on a minute to minute

basis. But not all content is successful in reaching its goals or has even been

put out there with a business goal in mind. Take this opportunity to gain a

deeper understanding about the ways people access, share and interact with

companies through their content.

Businesses are looking to stand out from the crowd and win their next big

client. B2B Marketers have an integral role in promoting the organisation’s

brand, values and services to their audience in an increasingly digital

marketplace and creating valuable leads for their sales teams. These

connections are increasingly complex with an array of factors which can both

help and hinder as marketing and sales teams aim to take advantage of new

opportunities and technology.

  Industrial Marketing Management

Behavioral issues in price setting in business-to-business marketing: A framework

for analysis

Gopalkrishnan R. Iyer a,* , Sarah Hong Xiao b,1,  Arun Sharma c,2,  Michael Nicholson b,3

a College of Business, Florida Atlantic University, 777 Glades Road, Boca Raton, FL 33431, USA

b Durham University Business School, Durham DH1 3LB, UK

c Department of Marketing, University of Miami, P.O. Box 248147, Coral Gables, FL 33124, USA