امیر بیگدلی - هفته دوم - مقاله انگلیسی

A framework for key account management and revenue

management integration

Xuan Lorna

 Ross Brennan

London School of Hospitality and Tourism, University of West London, London W5 5RF, UK

Hertfordshire Business School, University of Hertfordshire, Hertfordshire AL10 9AB, UK
Industrial Marketing Management journal