هفته سوم: مهسا تقوی

با سلام

1. مرور و معرفی  اندیشمندان: 

Christian Homburg

Lehrstuhl für Business-to-Business Marketing, Sales & Pricing

Business-to-Business Marketing, Sales, Pricing, Kundenbeziehungsmanagement,Strategisches Marketing

Verified email at bwl.uni-mannheim.de 

 Jan B. Heide

Irwin Maier Chair in Marketing, University of Wisconsin-Madison

Inter-firm relationships, transaction cost theory, marketing channels, B2B marketing

 

2.معرفی مدل:

 (1990) JB Heide & J George  

Alliances in industrial purchasing: The determinants of joint action in buyer-supplier relationships

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